Wilmington Dentist Restoring Confidence

Raise your smile standards

#1 Voted favorite Wilmington Dentist

Experience premium dentistry in our state-of-the-art office designed for comfort. At Thrive Family Dental, people come first, and teeth second!

The care your smile has been missing

Healthy smiles start with great dental care, but we can’t get behind the typical anxiety-inducing experience. Our Wilmington dentist redefines what your visit should feel like: a team that knows you, a Rehabilitative Facility Dog to offer reassurance, and a philosophy rooted in love, dignity, and respect.

Whether it’s been 6 months or 50 years since you last visited the dentist, we’re happy to see you in our judgment-free space.

Save and Smile

$169 new patient special

No insurance? No problem. Our $169 new patient special makes it easy to take that first step.

What’s included:

  • Gentle cleaning
  • Exam with Dr. Friberg
  • Digital x-rays
  • Need a deep cleaning? We’ll credit part of this fee toward your treatment

Conquer your dental fears

Feel safe and supported

We built this practice to help alleviate dental anxiety, designing every detail with your comfort in mind.

  • Weighted eye masks
  • Blankets
  • Noise-canceling headphones
  • Netflix
  • Spacious rooms designed for calm
  • Deep pressure therapy from our on-site Rehabilitative Facility Dog

No judgment. No pressure.
Just care rooted in love, dignity, and respect.

Dentistry designed for life

General

Health

The best care is the kind that keeps you out of the chair. We’re your regular check-ins, your “How’s the family?” catch-ups, and your partners in wellbeing. (Fresh breath is a bonus.)

Discover General Dentistry

Restorative

Function

A missing tooth. A lost crown. Discomfort. Expect more than a quick fix. With superior materials, tomorrow’s technology, and micro-level precision, we focus on keeping your teeth strong.

Discover Restorative Dentistry

Cosmetic

Beauty

Love your smile just the way it is? We do, too. Want a change? Let’s make it happen. Our Wilmington dentist blends art and science to design a smile that feels so you — only brighter.

Discover Cosmetic Dentistry

The Thrive Effect

Energy and passion that comes through

“I would recommend Dr. Friberg to anybody looking for a dentist… he brings an energy and a passion to his profession, and it just comes through.”

— Peter Coach II

You matter.

Excellence matters.

Stress-free dental care doesn’t happen by accident. Your experience is built on expertise, precision, and a commitment to getting every detail right. With advanced technology, skilled hands, and a team that never cuts corners, we make every visit worth your time.

#1

Voted a favorite
Wilmington dentist.

1000s

Smiles transformed with award-winning care.

300+

Training hours completed by our Rehabilitative Facility Dog.

Meet your new best friend

MEADOW is our on-site Rehabilitative Facility Dog, trained in deep-pressure therapy to help ease anxiety and make your visit more relaxing.

  • Loves a good head pat
  • Loves snuggles
  • Loves a tennis ball
  • Loves meeting new people

Hover or click MEADOW’s picture for a surprise!

Meadow, Thrive Family Dental’s Facility Dog

Se habla Español

Spanish-speaking patients are always welcome at Thrive.

We speak Spanish and will walk you through everything from paperwork to your treatment plan.

Atención en español disponible. Llámanos al (910) 240-4797 y con gusto te ayudamos.

See what everyone’s
smiling about

Advanced Care

“I never thought I’d enjoy going to the dentist, but Thrive changed that completely. The staff is kind, gentle, and genuinely caring, and Dr. Friberg made my treatment the easiest I’ve ever had. Even Meadow the pup adds a comforting touch.”

— Brandi H.

Incredible Team

“The team here is incredibly friendly and patient. From the warm welcome to the great music and sweet Meadow, every visit feels easy and uplifting. I’m so grateful to have found this office.”

— Pria W.

Comfortable Experience

“This was the perfect place for my daughter. The staff was warm and reassuring, and the dentist explained everything in a gentle way that made her feel completely safe. You can tell they truly love what they do.”

— Manana G.

Advanced Care

“I never thought I’d enjoy going to the dentist, but Thrive changed that completely. The staff is kind, gentle, and genuinely caring, and Dr. Friberg made my treatment the easiest I’ve ever had. Even Meadow the pup adds a comforting touch.”

— Brandi H.

Comfortable Experience

“This was the perfect place for my daughter. The staff was warm and reassuring, and the dentist explained everything in a gentle way that made her feel completely safe. You can tell they truly love what they do.”

— Manana G.

Incredible Team

“The team here is incredibly friendly and patient. From the warm welcome to the great music and sweet Meadow, every visit feels easy and uplifting. I’m so grateful to have found this office.”

— Pria W.

Feel good in the chair

Creature Comforts

Add self-care to your smile care with complimentary amenities. Get to know our therapy dog, MEADOW, trained to reduce dental fear and anxiety.

Smile Your Way

A small refresh or a big transformation, your smile is yours to control. Our Wilmington dentist is here to guide, not decide.

Next-Gen Technology

Less poking, prodding, and waiting. More precision, more comfort, and more time showing off your beautiful smile.

Bigger Than Us

For every new patient we see, we provide training equipment for the puppy development center at paws4people so they can provide training animals to individuals in need at no charge.

The questions we hear most before a first visit

What dental services does Thrive Family Dental offer?

We’re a full-service Wilmington dental practice, so most of what your family needs happens in one place. That covers preventive care like cleanings and exams, restorative work like fillings, crowns, and dental implants, and cosmetic treatments like veneers, Invisalign, and teeth whitening. We care for every age, from a toddler’s first visit to senior gum care. Not sure what you need? Call (910) 240-4797 and we’ll help you sort it out.

Do you accept my dental insurance?

Most likely, yes. We accept most dental insurance plans, and our team will verify your benefits before your appointment so there are no surprises at checkout. If we’re out of network with your plan, we’ll still file the claim on your behalf and help you get the most out of your coverage. Have your card handy and call (910) 240-4797 — we’ll check it for you. You can also learn more about insurance here.

What if I don’t have dental insurance?

You’re just as welcome. Our $169 new patient special includes a gentle cleaning, a full exam with Dr. Friberg, and digital x-rays — and if you end up needing a deep cleaning, part of that fee is credited toward your treatment. We also offer an in-house membership plan starting at $45/month that covers your preventive visits and discounts other care, with no deductibles, waiting periods, or annual maximums. See all payment options.

Are you accepting new patients, and what happens at the first visit?

Yes, we’re taking new patients. Your first visit starts with a warm greeting, a tour of the studio, and introductions to the team — not a clipboard and a lecture. From there it’s digital x-rays, a cleaning, and a full exam with Dr. Friberg, followed by a real conversation about what we found and what you’d like to do next. Bring your ID, your insurance card if you have one, and any questions you’ve been saving up. See what to expect.

How do I schedule an appointment?

Call (910) 240-4797 during office hours or book online whenever it’s convenient, including nights and weekends. We’ll ask a few questions about what’s going on, find a time that fits your schedule, and send your paperwork over ahead of time so your first visit isn’t spent filling out forms in the waiting room. Prefer Spanish? Se habla español — just ask.

Do you see dental emergencies?

We do, and we hold room in the schedule for same-day emergency care. A knocked-out or chipped tooth, a lost crown or filling, swelling, or a toothache that kept you up last night all count. Call (910) 240-4797 as soon as you can and tell us what’s happening. And if the thought of coming in makes you nervous, say so — comfort add-ons and MEADOW are part of the visit.

Why should I choose Thrive Family Dental?

Because we built this practice for people who don’t like the dentist. Weighted eye masks, blankets, noise-canceling headphones, Netflix, spacious rooms designed for calm, and MEADOW, our on-site Rehabilitative Facility Dog trained in deep-pressure therapy. Add 900+ 5-star reviews and a team that knows your name and explains the “why” behind everything. Whether it’s been six months or fifty years since your last visit, you’ll get zero judgment here. Meet the team.

Where are you located and what are your hours?

You’ll find us at 8115 Market St., Suite 204, Wilmington, NC 28411, serving Porters Neck and the surrounding Wilmington area. We’re open Monday through Thursday, 8am–4pm, with Fridays by appointment. Need directions? Get directions here, or call (910) 240-4797 and we’ll help you find us.

Your smile deserves a spot on our calendar. We can’t wait

to see you.

Feel at Home

Visit Our Studio

Do you suffer from dental anxiety? Your smile is safe here. Thrive Family Dental is a calm space with kind people. No rush and no pressure. Enjoy complimentary comfort add-ons proven to reduce fear and put you at ease.

Se habla Español. ¿Prefieres español? Llámanos al (910) 240-4797 y con gusto te atendemos.

8115 Market St.
Suite 204
Wilmington, NC 28411
Get Directions

Monday–Thursday: 8am–4pm
Friday: By Appointment